The idea that only big players can ride the wave of change is quickly fading. For small businesses, the coming shift in marketing isn’t a threat—it’s a doorway. The right mindset and a willingness to adapt can transform a local shop or niche brand into a standout name. What once felt like a scramble to keep up can now become a strategy to lead from the front. Lead with Culture, Not Just Product People don’t buy products—they join stories. As consumers lean into values and identity when they make